Global Digital Acquisition Senior Specialist

Save the Children International has an exciting opportunity for a Global Digital Acquisition Senior Specialist to join our global team.

 

Team and Job Purpose

To harness the power of brand, creative content, digital marketing, and integrated planning and strategy to expand our reach, increase revenue, and enhance our reputation. Working collaboratively with the global movement, the Global Engagement Team blends art and science to turn insights into action, designing audience-centric strategies, stories and campaigns that connect and inspire, driving lasting impact for children. By engaging more people in our cause and challenging not-for-profit conventions, we develop innovative content marketing and leverage digital technologies to stand out and stay relevant, ensuring the support children need for the future.

To drive digital acquisition and increase engagement globally, the Global Digital Acquisition Senior Specialist will develop and implement strategies to optimise digital paid media channels and enhance donation page conversion rates. The role is pivotal in leveraging best practices and technical expertise to scale digital acquisition efforts, ensuring cost-effectiveness while maximising impact. This position supports Save the Children’s mission by working with Members, translating digital insights into actionable strategies, and ultimately improving the lives of children worldwide.

 

Job Title: Global Digital Acquisition Senior Specialist

Reports To: Global Digital Fundraising Unit Lead

Work Pattern: Hybrid/Remote with flexible working options available 

Contract Length: Permanent

Grade: M2

Location: Any approved Save the Children International office location. For a full list of locations that Save the Children International can hire in, please visit: Hiring Locations 

Time Zone (that the role holder must be available to work in): Any

Right to Work: The successful candidate must possess the unrestricted right to work in their current or preferred location for the duration of employment. 

International Travel Requirements: Yes, up to 10% 

Budget Responsibility: None

People Management Responsibility: Number of people managed in total: 1 (Global Web Analyst)

 

Principle Accountabilities

• Develops and implements global digital acquisition strategies tailored to the needs of diverse markets, ensuring maximised digital paid media optimisation and enhanced donation page conversions. 

• Leads the creation and optimisation of digital acquisition ads during global campaigns and emergency moments, ensuring tactics and assets are included in the campaign plan, drafting content briefs to ensure high-impact creatives align with Save the Children values and goals and following up with Members. Coordinates all digital activity for emergency and global campaigns in the absence of the Global Digital Planning Specialist. 

• Supports existing and opportunity markets in achieving sustainable income growth through digital channels, monitoring and managing ad performance, providing insights and optimizations to continually improve outcomes and cost-efficiency. Supports building the digital strategy, team recruitment, agency selection, technology and platforms, and digital integration with other channels and departments such as DRTV, Legacies, F2F, Donor Development, etc

• Builds a community of practice among paid media and conversion rate optimisation practitioners, sharing best practices, running regular calls/webinars and in-person/remote skill-sharing events, and fostering innovation to scale digital fundraising programmes, ensuring an iterative and data-driven approach. 

• Leads and manages global digital projects, ensuring these projects align with organisational strategies and deliver measurable outcomes. 

• Leading and mentoring the Global Web Analyst, fostering a culture of accountability and inclusivity. 

• In the event of a major humanitarian emergency, the role holder may be expected to work outside the normal job description and be able to vary working hours accordingly.

 

Experience and Skills

Essential

1.  Digital Acquisition Expertise 

Experience in planning and executing global digital acquisition strategies tailored to diverse market needs to achieve sustainable income growth through digital channels. 

2.  Paid media channels

Proficient experience designing, monitoring and directly implementing digital paid media programmes in social media ads (Facebook, Instagram, linkeding, X, TikTok), search ads (Google and Bing), Video (YouTube), programmatic (display and video), display networks (GDN, retargeting), paid email campaigns, native ads and affiliates. In the profit or non-profit sector (ideally both at client and agency side).   

3.  Conversion rate optimization

Demonstrable knowledge and experience overseeing the design and implementation of CRO programs with web analytics, A/B testing, and inbound marketing tactics in the profit or non-profit sector

4.  Content Creation and Optimisation   

Ability to draft compelling content briefs that ensure high-impact creatives. 

Experience in collaborating with designers and content creators to produce engaging digital content that aligns with the organisation’s values and goals. Understanding of A/B testing and other optimisation strategies to improve ad performance.   

5.  Market Analysis and Strategy Development 

Ability to analyse diverse market needs and tailor strategies to maximise digital fundraising impact globally, using analytics tools (e.g. GA4, Adobe Analytics, PowerBI) to monitor and measure ad performance and user behaviour.   

6.  Project Management 

 Expertise in managing global digital projects with a focus on delivering measurable outcomes. 

Ability to coordinate multiple digital activities simultaneously, particularly in high-pressure situations such as emergency campaigns. 

7.  Community Building and Collaboration 

 Ability to build and foster a community of practice among paid media acquisition and conversion rate optimisation practitioners promoting shared learning and innovation.

8.   Innovative and Strategic Thinking 

 Creative mindset to develop and encourage new and innovative solutions for digital fundraising programmes. Future-oriented with the ability to think strategically on a global scale. 

9.   Coordination and Collaboration

 Experience in coordinating digital activities during emergency and global campaigns, ensuring inclusive, collaborative, and effective mobilisation efforts, particularly during high-pressure situations.

10.  Diversity, Equity, and Inclusion 

Capacity to build and maintain excellent relations and to work effectively in a multicultural and multi-ethnic environment respecting diversity.

 

Desirable

1.  Experience working internationally in a strategic ssupport role to a diverse range of markets

2.  Senior experience in the INGO sector

3.  Strong collaboration skills to share best practices, drive continuous iteration, and encourage innovation through international communities of practice

4.  Experience in capacity-building initiatives for existing and new markets to achieve sustainable income growth through digital channels.     

5.  Project management skills delivering complex projects on time and on budget with a strong knowledge of all the financial aspects of digital fundraising/marketing including analysis of costs/income, ROI, conversion and donor/client retention data and all other relevant KPIs.

6.  Strong personal, organisational and self-management skills; with an ability to lead and work in teams and motivate others

7.  A willingness to travel to support members directly or to relevant events as required. 

8.  Familiarity with content management systems (CMS) such as WordPress, Drupal.   

9.  Proficiency in using project management tools (e.g. Loop, Trello, Microsoft Project).     

10.  Experience in HTML, CSS, JavaScript and/or jQuery.

11.  Experience in cloud-based CRM solutions.

12. Familiarity on gaming fundraising

13.  Experience in embedding ethical practices in digital campaigns, particularly during global campaigns and emergency moments

 

Education and Qualifications

Essential

• Degree in Marketing, Communications, or a related field. Or equivalent work experience. 

• Excellent English language skills, additional languages would be an asset.

 

Desirable

• Digital Marketing Certifications: Recognized certifications from Google (Google Analytics, Google Ads) Facebook Blueprint, Microsoft Ads, etc. which demonstrate proficiency in key areas managing paid media channels, SEO/SEM knowledge to optimise content and campaigns for search engines.

 

Working at Save the Children International

Save the Children is the world's leading organisation for children, employing ~25,000 staff. We save children's lives. We fight for their rights. We help them fulfil their potential. Through our work in 116 countries, we put the most deprived and marginalised children first.

We know that great people make a great organisation, and that our employees play a crucial role in helping us achieve our ambitions for children. We value our people and offer a meaningful and rewarding career, along with a collaborative and inclusive environment where ambition, creativity, and integrity are highly valued.

The work here is challenging but is also immensely rewarding. At Save the Children, you will be in good company, working with talented, like-minded individuals who are determined to ensure that all children survive, learn, and are protected. Your contribution will help ensure children's voices are heard at the highest levels, and that we achieve our global strategy, Ambition for Children 2030, and reach every last child.

 

Diversity, Equity and Inclusion and Equal Opportunities

DEI is core to our vision, values and global strategy. Save the Children is committed to creating a truly diverse, equitable and inclusive organisation, and one which will support us in our vision to ensure every child attains the right to survival, protection, development, and participation.

We are committed to equal employment opportunities, regardless of gender, sexual orientation, race, colour, ethnic origin, nationality, disability, marital or civil partnership status, gender reassignment, pregnancy and maternity, caring or parental responsibilities, age, or beliefs and religion. We are committed to diversifying our staff to better represent the communities we serve and actively welcome underrepresented groups to apply.

Reasonable adjustments will be made should any candidate invited to interview require this.

 

Application Information

Please attach a copy of your CV and cover letter with your application. A full copy of the role profile can be found here via the job listing. It is recommended that you save a copy of the role profile as it will no longer be available after the advert closes.

Applications will be reviewed on a rolling basis and the job advert may be closed earlier than advertised subject to the volume of suitable applicants. Please submit your application at your earliest convenience to avoid disappointment.

 

Our recruitment process:

1. Application review by our recruiting team based on your CV and cover letter
2. Two-stage competency-based interviews with the hiring team
3. Some recruitment may include an additional assessment or case study stage, or a third stage interview
4. If successful, you will receive a conditional offer of employment, followed by your contract subject to passing background checks

We need to keep children and adults safe so our selection process includes rigorous background checks and reflects our commitment to the protection of children and adults from abuse. All employees are expected to carry out their duties in accordance with our Code of Conduct and all policies and procedures relating to Anti-harassment, Health and Safety, Safeguarding, and DEI and Equal Opportunities.

 

Save the Children does not charge a fee at any stage of the recruitment process.